Web 2.0, what the heck am I talking about? Well it's the technical term for social media like Face book, My space, and Linkedin. These are social pages sites that actually can help companies if used correctly.
( Look below for books on web 2.0 design)
The main problem that I see is company representatives who advertise their services on these social media sites. That's not only a no no , but looks cheesy.
Think about! If you are a customer and looking for a company would you choose a plumbing company that says " we're the best call us at 555-5555 " or would you choose a company who has been sharing their knowledge and helping others that have problems.
( Look below for books on web 2.0 design)
Yes, you would pick the plumber who has been helping other for awhile.
Interestingly I was talking to a carpet cleaning friend who mentioned they were on a local real estate group discussion site. They never mention their services, but answer and make suggestions.
They have established a relationship ( social media marketing get it!) with these realtors and now they call him directly. They find his contact information by looking up his profile information .
( Look below for books on web 2.0 design)
Books On Web 2.0 ( Social Marketing) that I like !!!!
Just click on the Book and you will be sent to Amazon
Just click on the Book and you will be sent to Amazon