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Get 5 Great Web Site Marketing Tips From The Pro's
1. Google says that content is king. What is content and why is it king?
Content is the words that are written on your web site pages. According to the experts you need to have at least 700-900 words on each page for Google to take your web site or web page seriously. Those amount of words shows Google that your site is a good source of information, not advertisement. Google looks for web sites that are good sources of information and will move those sites up the rankings.
Think about it, if a loved one has a serious illness and you want to do research on the illness, do you want to sift through 100's of advertisements or the information you need ASAP.
It's the same way when someone is searching for a plumber. Visitors are looking for plumbers sites that will help solve their problem. They want to see helpful information from the plumber that shows that they are the plumber to contact.
If you were looking for web site marketing would you rather see a compnay that offers an advertisement web page or a web site that gives great information like this one on what to look for and to avoid when searching for a web site marketing company.
2. Google says that Relevancy is Queen? What does a Queen Have to do With Web Sites ?
Google is referring to the fact that they want a web page ( not web site) that talks about one subject and one subject only. In reference to a plumbing web site each page should concentrate on one topic. Water heaters on page, broken pipes on one page, etc. Google does not like to have everything mentioned one page because it takes away from the page being an expert of a topic. Again each web page should help the visitor on one topic only.
3. Keywords They're All The Rage!
Google and many experts have now stated that keywords are mostly important when they are mentioned in the page it's self. Although your web designer may insist that you " shove" keywords in the secret back of the web site ( source page ), experts have determined that Google does not take keywords shoved in the back as serious any more. Also it has been discovered that each page should concentrate on one type of keyword per page about 3-5 % of the total amount of the page. So if we are talking about toilets ( doesn't everybody ) then the word toilet should be mentioned 30- 50 times in a 1,000 word page ( 3-5 % 0f 1,000 = 30 -50 ). Any less than the Google will not take the page serious for the word toilet and more than that , Google will think your trying to use the word toilet on purpose to get their attention ( that's bad and will get you pushed down the rankings also called black hat strategy)
4. Links: " They're Not For Breakfast Anymore "
Actually links are an important part of assisting your web site to be moved up the search engine rankings. Links or back links ( I hate that term it took me awhile to figure what that meant) , is where another web site has a link or connection to your web site from theirs. For an example , when you visit a web site you will see a section sometimes mentioning other web sites you may be interested in. The words are in blue ( there's a real reason for blue ) and if you click on it you will be sent to that web site.
Why it is important, is because the search engines feel if that if someone took the time out to link to your web site, you must be important. If you have many links to your site, then the search engines will move you up in the rankings. The problem that most web site owners realized as time went on, was that you can be penalized ( pushed down the rankings ) if you just have any old web site that's not relevant to your web site linked to your site. For example if you have Molly's Tattoo parlor link to your plumbing web site, Google will notice that Tattoo have nothing to do with plumbing ( although you may disagree ) and put a red flag ( figuratively ) on your site.
5. Do You service Paris, London, Bruit?
Of course not, but when you mention that you are a plumber and that you do plumbing on the internet in essence that's what you are doing. Unless you specify the exact location you service, the search engines can only assume that you service the entire universe.
Most folks don"t just put in plumbing in the search query they put in plumbing and the the city and town they live in ( when you search for movies, do you just put in movies or movies in the town you live in, think about it). So you need to help the search engines find your business. You need to include the service areas you service on your web pages. There's techniques which you can learn easily.
If you want to learn more about web site marketing please feel free to enter your name and email address for other tips about web site marketing
1. Google says that content is king. What is content and why is it king?
Content is the words that are written on your web site pages. According to the experts you need to have at least 700-900 words on each page for Google to take your web site or web page seriously. Those amount of words shows Google that your site is a good source of information, not advertisement. Google looks for web sites that are good sources of information and will move those sites up the rankings.
Think about it, if a loved one has a serious illness and you want to do research on the illness, do you want to sift through 100's of advertisements or the information you need ASAP.
It's the same way when someone is searching for a plumber. Visitors are looking for plumbers sites that will help solve their problem. They want to see helpful information from the plumber that shows that they are the plumber to contact.
If you were looking for web site marketing would you rather see a compnay that offers an advertisement web page or a web site that gives great information like this one on what to look for and to avoid when searching for a web site marketing company.
2. Google says that Relevancy is Queen? What does a Queen Have to do With Web Sites ?
Google is referring to the fact that they want a web page ( not web site) that talks about one subject and one subject only. In reference to a plumbing web site each page should concentrate on one topic. Water heaters on page, broken pipes on one page, etc. Google does not like to have everything mentioned one page because it takes away from the page being an expert of a topic. Again each web page should help the visitor on one topic only.
3. Keywords They're All The Rage!
Google and many experts have now stated that keywords are mostly important when they are mentioned in the page it's self. Although your web designer may insist that you " shove" keywords in the secret back of the web site ( source page ), experts have determined that Google does not take keywords shoved in the back as serious any more. Also it has been discovered that each page should concentrate on one type of keyword per page about 3-5 % of the total amount of the page. So if we are talking about toilets ( doesn't everybody ) then the word toilet should be mentioned 30- 50 times in a 1,000 word page ( 3-5 % 0f 1,000 = 30 -50 ). Any less than the Google will not take the page serious for the word toilet and more than that , Google will think your trying to use the word toilet on purpose to get their attention ( that's bad and will get you pushed down the rankings also called black hat strategy)
4. Links: " They're Not For Breakfast Anymore "
Actually links are an important part of assisting your web site to be moved up the search engine rankings. Links or back links ( I hate that term it took me awhile to figure what that meant) , is where another web site has a link or connection to your web site from theirs. For an example , when you visit a web site you will see a section sometimes mentioning other web sites you may be interested in. The words are in blue ( there's a real reason for blue ) and if you click on it you will be sent to that web site.
Why it is important, is because the search engines feel if that if someone took the time out to link to your web site, you must be important. If you have many links to your site, then the search engines will move you up in the rankings. The problem that most web site owners realized as time went on, was that you can be penalized ( pushed down the rankings ) if you just have any old web site that's not relevant to your web site linked to your site. For example if you have Molly's Tattoo parlor link to your plumbing web site, Google will notice that Tattoo have nothing to do with plumbing ( although you may disagree ) and put a red flag ( figuratively ) on your site.
5. Do You service Paris, London, Bruit?
Of course not, but when you mention that you are a plumber and that you do plumbing on the internet in essence that's what you are doing. Unless you specify the exact location you service, the search engines can only assume that you service the entire universe.
Most folks don"t just put in plumbing in the search query they put in plumbing and the the city and town they live in ( when you search for movies, do you just put in movies or movies in the town you live in, think about it). So you need to help the search engines find your business. You need to include the service areas you service on your web pages. There's techniques which you can learn easily.
If you want to learn more about web site marketing please feel free to enter your name and email address for other tips about web site marketing
Major Warning On Why Your Web Site Won't Get You Business !
I can't tell you how many times I hear some one say to me that they are getting their web site redone. When I ask them is there new web site designed to obtain new customer leads or systematically guide visitors to buy something, I get this stone look on their face as they missed the whole concept behind a web site for a plumbing business.
You see most plumbing companies ( heck all companies ) seem to have web sites that look like brochures. You say what's wrong with that?
Well nothing except for the fact that most people don't buy from a brochure. How many times have you purchased something from a brochure or a nice looking web site. Probably never.
So how do some web sites get customers to call or order and some don't.
Here are trade secrets that I found from the experts:
1. Call To Action-
Have you ever looked up a web site and tried to find a contact phone number, email address, etc. I promise you that you will need to look far and wide for a web site that makes it easy for you to find a contact phone number.
Why do companies make it difficult to contact them is beyond me. But take a look at your web site and ask your self, if you had to contact your company would it be as easy as pie.
Better ask somebody who doesn't know your company to take a look at your site. If they have to any effort to find your contact information, you can assume that that you have missed customers to frustrated to bother with you.
2. Is Your site Confusing?
God bless your web site designer, but have they had any courses in usability concepts. In other words if I have a problem ( ex. toilet broke ) could I easily find if your company fixes toilets. Again having someone not familiar with your company or web site look at the site and see how easy ( difficult ) it easy to find broken toilet services. You will be amazed at the findings.
If you would like more suggestions please enter your name and email address below. None of your information will be sold or given away.
I can't tell you how many times I hear some one say to me that they are getting their web site redone. When I ask them is there new web site designed to obtain new customer leads or systematically guide visitors to buy something, I get this stone look on their face as they missed the whole concept behind a web site for a plumbing business.
You see most plumbing companies ( heck all companies ) seem to have web sites that look like brochures. You say what's wrong with that?
Well nothing except for the fact that most people don't buy from a brochure. How many times have you purchased something from a brochure or a nice looking web site. Probably never.
So how do some web sites get customers to call or order and some don't.
Here are trade secrets that I found from the experts:
1. Call To Action-
Have you ever looked up a web site and tried to find a contact phone number, email address, etc. I promise you that you will need to look far and wide for a web site that makes it easy for you to find a contact phone number.
Why do companies make it difficult to contact them is beyond me. But take a look at your web site and ask your self, if you had to contact your company would it be as easy as pie.
Better ask somebody who doesn't know your company to take a look at your site. If they have to any effort to find your contact information, you can assume that that you have missed customers to frustrated to bother with you.
2. Is Your site Confusing?
God bless your web site designer, but have they had any courses in usability concepts. In other words if I have a problem ( ex. toilet broke ) could I easily find if your company fixes toilets. Again having someone not familiar with your company or web site look at the site and see how easy ( difficult ) it easy to find broken toilet services. You will be amazed at the findings.
If you would like more suggestions please enter your name and email address below. None of your information will be sold or given away.